It’s Time to Make Your Online Shopping Site Holiday-Ready

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It is not possible to keep off people from shopping. Despite all facts and crazy about shopping, we find that people love to do shop in the last minute. Well, there are businesses whose sales-o-meter depends on the holiday sales, but waiting too long could be catastrophic. Ecommerce websites run by both online and offline retailers have to take advantage of the holiday sales, as many shoppers would prefer to gather information online before purchasing articles at a brick and mortar store.
Smart retailers have started to prepare their websites and online marketing campaigns and initiated holiday sales. If your company has not started, then you are being. However, if you do not how to initiate a targeted sale in this peak season, let us break you down –
  1. Analyze your data from Google Analytics both present and past data and even check out the current data of your competitors to set a unique strategy.
  2. Become mobile that means you have to opt for a responsive website design, a mobile app, a mobile or a combination of all to make your site accessible on all screen size.
  3. Launch your PPC campaigns now and as the holiday season commences you have to flip the switch of the campaign to activate it on time.
  4. Start making clean SEO strategy and launch new contents right now to generate a substantial return. Well, if you think to start a website now, then you are too late. Half of the year has spent and now you can gather no moss with your SEO strategy, you can start working for the website build and SEO for 2015.
  5. Start focusing on the conversion rate optimization or else you would be leaving much business at the table.
  6. Launch successful landing pages for sales, thus bump up the conversion rates.
  7. This is a good time to initiate content marketing. Most of your competitors would neglect using it as they still hold PPC and SEO as the champ.
  8. Start reading and scheduling your social media content. As you would be busy during the season so keeping content planned, optimized and prepared can help you fight the social media battle.
  9. Use of a potent tool like PR, if you can toss a feature story about your company by some online journalist, then it is surely going to fetch some good profits.
  10. Invest in retargeting this will help to cater for profits through advertisements of your articles during these holidays.
Working with our clients and rendering support as an Ecommerce Website Development Company in India, we have started to advise our clients to change their website marketing strategy and reap more profits.


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